For the thousands of pioneers who came across the Oregon Trail, this rich and verdant valley truly was the promised land. Flanked by the Coast Range and the Cascades, the valley takes its name from the river that flows through it. Historic cities and towns, settled more than a hundred years ago by emigrants from all over the world, are found throughout the region, but the area is perhaps best known for its diverse agriculture, which includes all kinds of vegetables, fruits, flowers, herbs, nuts, hops, and Christmas trees.

Modern day pioneers may come to experience the abundance of recreational opportunities, to explore the area's progressive cities, or to tour the valley's wine country, which is gaining worldwide attention as one of the Pacific Northwest's finest wine appellations - consistently turning out internationally acclaimed Pinot noir, Pinot gris and riesling.